A&W Greek Shop was never meant to be just a store.

It began with a decision made on a quiet Alabama farm.

In March 1965, as hundreds of Americans marched for the right to vote, they stopped seven miles from the Edmund Pettus Bridge to rest for the night. The land where they gathered—later known as Campsite One—belonged to David Hall.

By opening his farm to the movement, Hall made a quiet but courageous choice. It cost him his livelihood. But it left something greater behind: a legacy of service, dignity, and the belief that ordinary people can shape history.

That legacy did not end on that farm.

Years later, Hall’s daughter Susie A. Hall-Stover carried that same spirit into business. She built A&W to serve a community she loved—members of historically Black fraternities and sororities whose lives reflect scholarship, service, leadership, and pride.

Today, three generations later, that mission continues.

Under the leadership of Susie's daughter, Velda S. Kennedy, and granddaughter, Tracie A. Todd, A&W designs elevated apparel, gifts, and heritage collections for members of the Divine Nine—women and men who lead in boardrooms, classrooms, churches, courtrooms, and communities across the country.

For the busy professional balancing career, service, family, and chapter life, Greek letters are more than symbols.

They represent discipline.
They represent responsibility.
They represent a promise to leave the world better than you found it.

Every piece created by A&W is designed with that legacy in mind.

And through the Building Selma Collection, the family continues the work that began decades ago—preserving Campsite One so future generations understand the courage that helped move America forward.

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