Building Selma
At A&W Greek Shop, we believe that history isn’t just something we study—it’s something we build upon. Our upcoming Building Selma Product Line is more than just a product line; it’s a movement. It’s a powerful reminder of the sacrifices made by those who came before us, and a call to action for those of us shaping the future.
This exclusive collection honors the courageous legacy of David Hall, who opened his family farm in Selma, Alabama, to the brave marches on the 1965 Selma to Montgomery Voting Rights March. His land—Campsite One—became a sanctuary for Dr. Martin Luther King Jr. and the hundreds who marched for freedom and equality. But that decision came at a price. David Hall lost his ability to farm when local institutions retaliated, denying him the loans and resources to continue. Yet, his sacrifice became a cornerstone in the fight for voting rights in America.
Four generations later, his daughter Susie Anna Hall-Stover, granddaughter Velda Stover Kennedy and great-granddaughter Tracie A. Todd carried his torch over the last several decades. Through perseverance, Susie saved the Hall property and started A&W Greek Shop to ensure their family’s legacy wasn’t forgotten. Though she passed in 2023, her daughter Velda and granddaughter Tracie continue her mission. And now, they invite you to join them in Building Selma.
Introducing the Building Selma Product Line:
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Inspired Designs, Historical Significance: Our Building Selma Collection is designed to honor the Divine Nine’s powerful legacy of activism, leadership, and commitment to social justice. Each piece features custom designs inspired by the Selma to Montgomery march and the role that Black fraternities and sororities played in the civil rights movement.
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Wear History. Support the Future: Every item you purchase from the Building Selma collection goes directly toward building a voting rights museum, campsite lodging and memorial on the historic Hall family farm. This museum will honor the courage of David Hall, the marchers, and the countless others who fought for the right to vote. You’re not just buying a shirt or a hoodie—you’re supporting a living legacy.
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Empowered by the Divine Nine: The Building Selma line is designed to speak to the heart of every member of the Divine Nine and beyond. Whether you’re a member of Alpha Kappa Alpha, Delta Sigma Theta, Zeta Phi Beta, or any of the Black Greek letter organizations that have championed justice, these designs will connect you to a story that is both personal and powerful.
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Exclusive Apparel and Accessories: From statement tees and embroidered sweatshirts to accessories that symbolize resilience and unity, our collection offers unique, high-quality items that reflect both pride in your organization and a commitment to justice.
Why Building Selma Matters
The Building Selma Product Line isn’t just about fashion—it’s about being part of something bigger than ourselves. The funds raised from each sale will help transform the Hall family farm into an experiential museum that educates future generations about the ongoing fight for voting rights. The Voting Rights Memorial and Institute will stand as a testament to the bravery of those who marched, and it will serve as a place where the past and present converge in the name of justice.
By wearing these pieces, you’re telling the world that you stand for progress, that you honor the sacrifices of the past, and that you are part of building a future that recognizes the power of the vote.
Join Us in Building Selma
This is your invitation to become part of history. The Building Selma Product Line is more than just clothing—it’s a movement. It’s a chance to wear your values, support a cause, and contribute to something that will last for generations. We’ve walked the path of those who came before us, and now we’re asking you to join us in laying the foundation for what’s next.
Wear the legacy. Build the future. Together, we are Building Selma.
Launching Soon: Stay Connected!
Be the first to know when the Building Selma Product Line launches! Sign up for our newsletter, and follow us on social media for exclusive updates, previews, and special offers. Together, we’ll continue the fight for justice, one piece at a time.
Join the Movement. Build Selma.
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